Wasting Marketing Dollars or Maybe it is Just Me...

I am writing this article in the third quarter of 2013.  Last week I received a poster sized mailer (24”X34”) from a used car dealer in El Cajon.  They are advertising an “offsite tent event” in Oceanside where we live.  As I write this, I see the event was this past weekend.  To top that, the advertisement included a “key” to unlock a used 2008 BMW.  It was offered as their first prize. Everyone gets rid of...