Getting More of What We WANT During an Economic Downturn!...
I have been looking for ways to increase my success during this economic downturn. My studies have led me to the discoveries I share below. The result, referrals have increased by 400% from October 2007. Three bullet points below summarize what I have learned: Be more conscious of your positive and negative emotions. Through the power of thinking (Think and Grow Rich, by Napoleon Hill), reflect on your feelings...Ask for What it is You Need Now!...
Saturday night is date night in our house. Each Saturday Lynne and I alternate who will pick where we eat dinner. We always look for something new. This past Saturday was a referral by way of a referral. Let me explain. A few weeks ago we were walking passed a vacant store front to discover a workman inside. It happened to be a new restaurateur preparing the space for his new restaurant. We waved. He invited us...Giving to Receive to Give Again!...
Many of you have heard me speak of the Four Pillars of INTEGRITY. Some say I should speak of them more frequently. They are: Give to receive to give again Working with people of the highest moral values and ethics Collaboration Abundance For this article I am focusing on “Give to receive to give again.” My reason is that as I go through my daily routine I see too many of you getting less than what you deserve. ...The Ugly Side of Referral Business and What to Do to Protect Yourself...
As most of you know, 100% of our business comes by referral. This comes through the use of the Four Plus Two Marketing, Advertising and Promotion Strategy. Frequently I am asked, “Why is it that more people choose to give business to others rather than refer business to me?” One realtor actually told me that her friends and family did business with other realtors rather than her. Please read on for the answer. I...The Shock of the Economic Downturn!...
It seems like every where we go lately we run into numbers of people who have “Stinking Thinking.” It seems like they are everywhere. Now many of you as you read this might be saying, “Wake up, Gerry, and smell the downturn in the economy.” I agree there is a downturn. However, what strikes my interest is that there are people who are taking advantage of the downturn and turning it into their success. As a...Networking New Friends …Sooner Than Later!...
I did it again. I met a new friend. I was so taken up with his new, innovative product and service that I immediately started to network him in my network of people he needed to know. I became so excited I could hardly stand it. The first thing I did was to go to my database to see who could benefit. My excitement grew as one after another started to embrace his unique idea. They will reduce their cost and...Is Your Pump Primed for Spring?...
The New Year is just behind us. Everything is new or renewing itself for the spring and summer months ahead. Is your business ready for this awakening or are you going to repeat the same things you did this time last year expecting different results? As I was looking through this morning’s newspaper I was reminded of the concept and practical application of priming the pump. As I write this I am also reminded of my...Nine Niche Networks to Navigate for Mastering Marketing Milestones...
For those interested in keys to success in marketing products and services, below is a summary of a system of Nine Niche Strategies that absolutely deliver marketing success. 1) Develop a Defining Statement Develop a statement so when asked, “What do you do?” you can answer with a statement that delivers. The statement should include: 1) Your target market, 2) the result to your target market of what they get when...WHO WILL ADVOCATE FOR YOU?...
Recently I was in an audience where the presenter spoke of how our advocates can move our cause forward. As most of you know my clients and I use an Advocate Strategy to get our telephones to ring off the hook with new prospects and referrals. As I listened to the presenter I thought it would be fun to explore the word advocate and the Advocate Strategy to see how both apply to our personal and business lives. As defined...